Hi, Friends!

I didn't start HAIR DEUX because the world needed another hair tie. I started it because I believe business is one of the greatest tools we have to improve people's lives.

Hi! I'm Carmin Black, a three-time product founder who loves solving everyday problems through thoughtful design. Yes, I want you to have amazing hair days, but more than that, I hope HAIR DEUX inspires you to believe that small things can make a big difference. I'm so grateful you're here, and I can't wait to get to know you.

MY INSPO

From inspiring photography and interior design to fashion, travel, and everything in between, the world around me constantly shapes how I think about brand-building, product design, and the experience we create for you.

A promotional graphic featuring a woman standing in a field wearing a lavender-purple blazer, with the text 'Meet our CARMIN' at the top. The entire design is framed by green and cream vertical stripes.

My Biggest Dream

My biggest dream is to replace disposable black and clear elastics for good. I believe the hair tie millions of us reach for every day should last longer, create less waste, and eliminate the daily frustration of snapping, stretching, snagging, and constantly searching for a replacement. By reinventing one of the most overlooked products we use every day, I hope we can create millions of better hair days—and prove that even the smallest products can make an extraordinary impact.

HD TIMELINE

Six years. Hundreds of iterations. One simple goal: reinvent the everyday hair tie. We obsessed over every detail so you wouldn't have to—creating a product that's as beautiful in its simplicity as it is in its performance.

January 2025 marked an unforgettable milestone for HAIR DEUX when we were selected for a nationwide launch in CVS stores across the United States. At the time, we didn't even have a website, an Instagram account, or what most people would call a real brand. We took it as a sign that we were onto something special—and that this was only the beginning.

Spring 2025 marked the official launch of HAIR DEUX. After more than six years of research and development, we finally introduced our brand to the world with one simple mission: to reinvent one of the most overlooked products we use every single day—the hair tie. Since then, we've been on a mission to help people experience better hair days, one HAIR DEUX at a time.

2026 has been a year of incredible momentum. We've expanded into new retail partners, introduced new products, grown our community, and begun developing exciting collaborations with some of the world's most recognized brands. Every milestone has reinforced our belief that we're building something much bigger than a hair tie—and we're just getting started.